Why Dynamic Pricing Algorithms Don’t Work for Corporate Housing

Goes into the flaws with existing dynamic pricing solutions and why a human touch is still needed to maximize revenue.

Adam Eckstein

3/16/20253 min read

black flat screen tv on white wooden tv rack
black flat screen tv on white wooden tv rack

Why Dynamic Pricing Algorithms Don’t Work for Corporate Housing

Many property managers assume they can apply Airbnb-style dynamic pricing engines (like PriceLabs, Beyond Pricing, and Wheelhouse) to corporate housing or 30+ day stays, but these algorithms are optimized for short-term rentals and don’t work effectively for extended-stay properties. Here’s why:

1. Airbnb’s (or VRBO's) Seasonal Model Doesn’t Apply

🔴 Short-Term Rentals: Algorithms prioritize weekend premiums, holiday surges, and local event spikes, assuming high turnover and frequent guest turnover.

🟢 Corporate Housing: Demand is driven by business travel cycles, corporate relocations, and industry hiring patterns. For example, Q1 and Q3 see a surge in long-term relocations, while the early summer months will see an upswing in intern-heavy hiring markets. Specific markets may have cyclical demand seasons, that follow patterns outside of typical short-term stays, such as academic based housing demand. Dynamic pricing engines fail to recognize these industry and market-specific trends.

2. Dynamic Price Algorithms Don’t Account for Length-of-Stay Discounts

🔴 Short-Term Rentals: Pricing engines maximize nightly rates, assuming shorter stays (ex. 2-7 nights). Discounts for longer stays are typically a fixed percentage drop, which leaves revenue on the table.

🟢 Corporate Housing: A strategic Length-of-Stay (LoS) pricing model is required to balance occupancy with profitability. A 30-day booking at a slightly lower rate is more profitable than multiple shorter stays with gaps in between that eat away at your occupancy. The Airbnb dynamic pricing isn't equipped to change and base the daily rates on these types of stays.

📌 Example: A dynamic pricing engine might recommend a nightly rate of $150, but for a 60-day booking, a more sustainable rate might be $120/night ($3,600/month) to secure a long-term tenant.

Algorithms fail to optimize for this trade-off since they are only focused on pricing for shorter-term stays.

3. Vacancy and Booking Window Optimization Is Different

🔴 Short-Term Rentals: Dynamic pricing assumes a majority of bookings happen in the 2-3 weeks before a start date, so it lowers prices aggressively when a unit is unbooked a few days out.

🟢 Corporate Housing: Most corporate clients book weeks or months in advance, so pricing should be higher for stays booked more than four weeks out to capture their higher willingness to pay. Surprisingly, rates should also increase for last-minute bookings (within 48 hours), as these renters often pay a premium. In fact, 15% of 30+ day stays are booked within this window. Discounting too aggressively — which will happen automatically with these dynamic price algorithms geared towards hotels and short-term rentals — can leave significant revenue on the table.

4. AI-Powered Pricing Engines Don’t Work for Corporate Housing Because There Isn’t Enough Data

A major reason AI-driven pricing engines fail in corporate housing is that there isn’t enough data to build accurate pricing models.

📊 AI models rely on massive amounts of historical pricing data to make accurate predictions. In short-term rentals, platforms like Airbnb and VRBO process millions of bookings daily, allowing AI models to continuously refine pricing based on market demand, competitor rates, and guest behavior.

🚨 Corporate housing, in contrast, has a fraction of the data available. Most corporate housing bookings happen off-platform (through direct relationships, corporate contracts, and third-party agencies), meaning pricing data is not aggregated in a central system the way it is for short-term rentals. These transactions also just happen at in much fewer volume.

The data gap is clear when you compare booking patterns. For every one 30-day booking, there are 10 to 20 shorter stays (2–7 days) that collectively fill that same 30-day period. This results in significantly more data for short-term rentals, making it much easier to train dynamic pricing models for them compared to corporate housing based models.

The Simple Truth is: Dynamic Pricing Models Weren’t Built for Medium-Term Rentals

AI-driven pricing tools were built for short stays (1–14 nights) and lack the ability to optimize for the unique dynamics of monthly or quarterly rentals.

Will AI Pricing Work for Corporate Housing? Not Anytime Soon.

There simply isn’t enough booking data to train accurate AI models for corporate housing. The volume of short-term rental transactions is 10–20x higher, giving AI and machine-learning based algorithms much more to work with.

The Best Approach? Human Expertise Still Wins.

For now, corporate housing pricing strategy requires a hands-on, strategic approach. Unlike short-term rentals, where AI can make quick adjustments, corporate housing and medium-term 30+ day stays benefits from professional revenue management to maximize long-term profitability.

How Rental Price Pro Can Help You Earn More

At Rental Price Pro, we provide customized pricing and marketing strategies that adapt to your property, market, and revenue goals. Our data-driven approach ensures that your 30+ day rental stays competitive and profitable.

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